The carefully written, well-thought-out business plan fell out of fashion in the dot-com craze, but in the year following the technology stock market crash it has become apparent that this basic building block of business is an entrepreneur’s best friend. Award-winning author and business planning expert Linda Pinson has updated the book that has helped over 1 million businesses get up and running.
Both new and established businesses will benefit from “Anatomy of a Business Plan’s mix of time-tested planning strategies and an entirely new chapter on marketing techniques. Copyright © Libri GmbH. All rights reserved.